In 2017 I was hired as the Art Director for Aluminati Skateboards. Aluminati is a skateboard brand out of Corona California creating recycled, air-craft grade, aluminum cruiser boards. In order to help differentiate the brand from the main competition while broadcasting the unique character of the company I began the rebranding effort in late summer of 2017. The goal was to make a identifiable logo that played up the "Illuminati" angle of the brand name without being too sinister and conveying a sense of stability. Below are some of the resulting assets.
![](https://cdn.myportfolio.com/6fb38d09-0f1b-454c-bb68-9ffa443c6833/b33b22e3-9615-4444-903c-196ca49fc759_rw_1200.jpg?h=e2c41a60eafd2166ef2f713af2cbd2bc)
![](https://cdn.myportfolio.com/6fb38d09-0f1b-454c-bb68-9ffa443c6833/5721b520-280b-4a8d-afec-2fd4d59fe5cf_rw_1200.jpg?h=278be60920a29f253306b33f0c60f4ef)
![](https://cdn.myportfolio.com/6fb38d09-0f1b-454c-bb68-9ffa443c6833/03f25e9f-7ad6-4312-8f1f-bfae65b0551a_rw_1200.jpg?h=53514d869d02d6495607fad517b83fd5)
![](https://cdn.myportfolio.com/6fb38d09-0f1b-454c-bb68-9ffa443c6833/19f01401-fa4d-4eba-843d-2743f0936053_rw_1200.jpg?h=c5c85b8bf2cb7f632d928fee3d5b52f2)