In 2017 I was hired as the Art Director for Aluminati Skateboards. Aluminati is a skateboard brand out of Corona California creating recycled, air-craft grade, aluminum cruiser boards. In order to help differentiate the brand from the main competition while broadcasting the unique character of the company I began the rebranding effort in late summer of 2017. The goal was to make a identifiable logo that played up the "Illuminati" angle of the brand name without being too sinister and conveying a sense of stability. Below are some of the resulting assets.